E-COMMERCE website
IMBY Pet Food
OVERVIEW
Meet Imby, a Belgium-born brand on a mission to create healthier pets and a healthier planet. Rooted in sustainability, Imby offers 100% meat-free, insect-based pet food that's nutrient-rich and hypoallergenic.
ROLE
UI Designer / CRO Strategist
Product strategy, Visual design, Prototyping, CRO
Background
Imby's digital identity reflects its bold environmental values through clean, playful design and intuitive user journeys. From product discovery to subscription setup, every touchpoint was thoughtfully crafted to balance user needs with strong commitment to sustainability.
Objectives & Solutions
The goal was to increase website traffic, boost sales and drive more recurring purchases. After reviewing the existing site, it was clear that conversion rate optimisation (CRO) was needed, particularly on the product detail pages.
Key improvements:
Refining product page layouts to support better CRO
Adding promotional banners to the homepage to spotlight special offers and new products
Launching more consistent, targeted paid social media ads to drive qualified traffic
Together, these updates were designed to improve both the shopping experience and overall performance of the website.
Improving product sales through conversion rate optimisation (CRO)
To boost product performance and drive sales, targeted CRO strategy was implemented on the product detail page.
These changes were designed to create a more engaging and conversion-focused shopping journey, ultimately increasing both user confidence and completed purchases.
Before conversion rate optimisation
After conversion rate optimisation
Promotional banners for homepage highlights
A series of promotional banners were designed and added to the homepage to spotlight new product launches, ongoing events and active promotions. I translate marketing concepts into clear, visually engaging graphics that captured attention and aligned with the brand's identity. These banners helped drive user engagement and support key promotional goals across the site and through social medias.
