relationship card game
OVERVIEW
One Card Closer is a two-player relationship card game designed to build emotional intimacy and self-expression. Whether you're getting to know someone new or reconnecting with your partner, this game encourages honest, meaningful conversations — helping you show up as your most authentic self.
ROLE
Product Designer
Brand design, Prototyping, Packaging design, Digital marketing content design
Background
After observing countless relationships unrael due to miscommunication, One Card CLoser was born from a simple insight:
"Most people love others the way they want to be loved, not the way their partner needs."
Many relationships don't fail from a lack of love, but from a lack of understanding. This game aims to bridge that gap with curiosity, honesty and a little fun.
Solution
Instead of awkward sit-downs or difficult conversations, One Card Closer makes connecting feel natural. With thought provoking prompts and light-hearted moments, it helps uncover what really matters to you and your partner, all through the simple act of play. No forced talks, just cards that guide you towards deeper connection.
Branding, Colour and Typography
This carousel showcase the brand identity of One Card Closer, including the logo design concept, colour palette, typography choices and logo usage guidelines. The design reflects warmth, royalty and emotional clarity that mirrors the game's purpose.
Card design
The deck is divided into three themed categories (Linguistic, Let's Talk, Zero Regrets). Each set is colour coded for easy recognition. The front presents the category and the back features a thoughtfully crafted question to prompt meaningful dialogue.
This section presents the inspiration and design considerations behind the game’s packaging. We aimed for a durable, compact box that protects the cards during transport and offers a satisfying unboxing experience.
Product box's final outcome photoshoot
Marketing strategy
To boost visibility and drive initial interest, the product launch was supported by a multi-platform marketing campaign. For the first six months, One Card Closer was marketed as a "new release", with campaigns running across Instagram, Facebook, Google Ads and physical posters distributed to bars, florists and cafés.
One Card Closer's Facebook page
One Card Closer's Instagram page
Lead magnet website
Prior to launch, a teaser website was released to build anticipation and a sense of FOMO (fear of missing out). This early campaign helped capture interest, growing an email list and build buzz leading up to the official launch.
